Environmental issues are increasingly important to manufacturing industries, and decision-makers are faced with increasing public sensitivity, strict environmental regulations, and growing stakeholder pressure, in addition to other fundamental issues, such as global warming and soil erosion. Therefore, the current research was conducted with the aim of investigating the role of Green organizational culture, Green innovation strategy, and environmental regulations in predicting Green performance and competitive advantage through Green innovation in Milad Tile Company of Yazd. For this purpose, using a descriptive-survey research method and available sampling, 118 employees of this company were selected as the statistical sample of the research. The tools for data collection were standard questionnaires, and to measure the variable of Green organizational culture, the standard questionnaire of Banerjee et al. (2003) and Fraj et al. (2011) was used; for the Green innovation strategy variable, the standard questionnaire of Song and Yu (2018); for the environmental regulation variable, the standard questionnaire of Yang et al. (2017); for the Green innovation variable, the standard questionnaires of Chen (2008), Chen et al. (2006), and Roper & Tapinos (2016); for the Green performance variable, the standard questionnaire of Yu et al. (2017); and for the competitive advantage variable, the standard questionnaires of Chandler & Hanks (1994) and Zhou et al. (2009) were used. The hypotheses were tested using the structural equation modeling method. The research findings showed that Green organizational culture and environmental regulations improve Green innovation. Green organizational culture also improves Green performance and competitive advantage. Additionally, the results showed that Green innovation improves Green performance, and that Green organizational culture and environmental regulations improve Green performance through the mediating variable of Green innovation. Environmental regulations also improve competitive advantage through the mediating variable of Green innovation. Finally, it was suggested that Milad Tile Company of Yazd should pay more attention to Green innovation strategies in its overall strategy, and also that more focus should be placed on environmental considerations in the organizational culture of the company.

Aim & background: Public awareness, corporate employees, as well as the implementation of government regulations, force organizations to use organizational environmental methods such as Green supply chain management, Green human resource management and Green innovation. Therefore, this study aims to provide empirical evidence that Green supply chain management practices, Green human resource management and Green innovation practices to encourage organizations to implement these methods significantly improve environmental performance. Methodology: The present study is applied in terms of purpose and descriptive and survey in terms of how to collect information. The statistical population consists of senior, middle and operational managers aware of the subject matter based on their organizational position in units such as marketing, sales, product development and research and development of small and medium-sized companies in Markazi province; statistical sample size for Structural equations in SAMPLE POWER software were determined 321 people. The questionnaire was randomly distributed among 321 managers of small and medium enterprises in Markazi province and 288 completed returned questionnaires were covered by PLS. To answer the research hypotheses, structural equation modeling technique and partial least squares method have been used. Collection of research data through surveys by Singh et al. (2020) questionnaire for the variables of Green transformational leadership and Green innovation, Obaidat et al. (2020) questionnaire for the variables of environmental orientation and Green human resource management, Saman et al. (2019) for the variable Green supply chain management and environmental. Findings: Adoption of Green human resource management and other environmental practices such as Green supply chain management and Green innovation by business organizations can reduce environmental pressures, government laws and regulations, as well as people (including customers, suppliers, buyers and communities) and attain Greener activities. In fact, Green human resource management practices are critical to the successful implementation of environmental management systems. The concept of Green innovation enhances the implementation of Green supply chain management with new approaches and ideas to manufacturers. Similarly, Green innovation may strengthen the implementation of environmental management, especially Green supply chain management to meet the environmental needs of organizations. Result: The results show that Green human resource management has a positive effect on Green innovation of small and medium enterprises, but Green innovation could not play a positive mediating role between Green human resource management and environmental performance. The next result of the present study is that Green supply chain management has a positive effect on Green innovation and environmental performance. The results also provide evidence of the mediating effect of Green human resource management on the relationships between Green transformational leadership support and the internal environment orientation and environmental performance.

Background: Researchers assert that if the world's population and economy continue to grow at the current rate, the consumption of the Earth's natural resources will surpass its capacity. This scenario raises significant concerns related to environmental protection, a concept known as sustainable development. Sustainable development is defined as development that meets present needs without compromising the ability of future generations to meet their own needs. More precisely, the strategy of sustainable development aims to establish harmony among humans and between humanity and nature. It emphasizes that sustainability requires societies to manage environmental considerations alongside economic factors in their development and performance improvement efforts. The serious environmental issues resulting from rapid economic development have led to increased attention on the sustainable performance of companies. Growing concerns regarding excessive resource consumption, environmental degradation, and social inequalities highlight the urgent need for a sustainable economy and society. To achieve sustainable performance in today's turbulent and dynamic industrial environment, companies must prioritize environmental considerations. This focus allows them to minimize environmental impacts effectively, addressing customer concerns while also reducing operational costs. Additionally, companies must manage their resources to ensure that the prices of their goods and services remain competitive. Sustainable development has emerged as a broad social goal that emphasizes the necessity of integrating and pursuing human well-being while halting environmental destruction. In this context, some entrepreneurs have sought to achieve sustainable development goals by integrating social and environmental objectives into their business practices. Due to the values and motivations driving these activities, such entrepreneurs are often referred to as sustainable entrepreneurs. This research examines the impact of Green entrepreneurial orientation and dynamic capabilities on the performance of Green innovation within agricultural and food industry cooperative companies in Mazandaran Province, investigating how these factors contribute to the success of these cooperatives in achieving sustainable performance and improvement. Methods: The research method is applied in nature, utilizing a descriptive-causal approach for data collection, which is survey-based and cross-sectional in terms of time. The statistical population consisted of 1,300 members of agricultural production cooperatives in Mazandaran Province. Based on the Karjesi-Morgan table, 297 questionnaires were distributed among cooperative members using a cluster sampling method. Ultimately, 250 questionnaires were collected, yielding an 84% response rate, which served as the foundation for this study. The primary data collection instrument was a structured questionnaire designed to capture relevant information. Results: The research findings indicated that Green entrepreneurial orientation has a direct, positive, and significant effect on sustainable business performance (t=5.942, β=0.266) and Green innovation performance (t=6.074, β=0.290). Additionally, Green dynamic capabilities also demonstrated a direct, positive, and significant effect on sustainable business performance (t=7.732, β=0.338) and Green innovation performance (t=8.249, β=0.390). Moreover, Green innovation performance significantly influences sustainable business performance (t=8.672, β=0.427). The study further revealed a positive and significant relationship between Green entrepreneurial orientation and sustainable business performance, with Green innovation performance acting as a mediating variable (t=4.680, β=0.124). The Variance Accounted For (VAF) statistic was calculated at 0.318, indicating that 31.8% of the total effect of Green entrepreneurial orientation on sustainable business performance is mediated by Green innovation performance. Similarly, the relationship between Green dynamic capabilities and sustainable business performance, with Green innovation performance as a mediating factor, was found to be positive and significant (t=5.781, β=0.167), with a VAF statistic of 0.329, meaning that 32.9% of the total effect of Green dynamic capabilities on sustainable business performance is explained through Green innovation performance. Conclusion: The primary aim of this research is to determine the effects of Green entrepreneurial orientation and Green dynamic capabilities on sustainable business performance, considering the mediating role of Green innovation performance among agricultural cooperative companies in Mazandaran Province. Green entrepreneurial orientation focuses on activities that create economic value while improving and preserving the environment and minimizing negative impacts. To achieve these goals, companies must adopt Green entrepreneurial methods and develop appropriate training programs for their employees and stakeholders. It is recommended that managers of agricultural cooperative companies in Mazandaran Province create opportunities for cooperative members to learn new methods and enhance business performance by organizing training courses in Green entrepreneurship and sustainable management. Additionally, providing financial support to these cooperatives can guide them toward adopting Green entrepreneurial strategies. Such financial assistance may include grants or rewards for companies that excel in Green and sustainable entrepreneurship. Ultimately, Green entrepreneurial orientation emphasizes creating business opportunities in environmental protection, sustainable resource use, reducing environmental impacts, and delivering innovative solutions to environmental challenges.

The aim of this study was to determine the effect of Green innovation and innovation culture on the financial performance of the organization according to the role of environmental performance. This research is an applied research in terms of purpose and is in the category of descriptive research. The statistical population of this study includes disposable tableware companies in Tehran. a total of 80 companies were randomly selected as a sample. Data collection tools in this study were standard questionnaires of Aydin Kayabasi(2016), Hao Zhang(2016), Jung Kiuli(2013), Ashwin(2004), Ellen Meyer(1990), Vantavio et al. (2016), And Neil et al(2012). in this research Bartlett's normality tests were used to measure the sample size and to use research hypotheses and structural equations to examine the relationships between variables. The results showed that the culture of innovation has an impact on the financial performance and environmental performance of disposable tableware companies in Tehran. Also, Green product innovation, Green process innovation, Green management innovation, Green technological innovation, affect environmental performance. Finally, Green process innovation, Green management innovation and environmental performance affect the financial performance of disposable tableware companies in Tehran province.

The aim of this research, according to institutional and stakeholder’s theories and natural resources-based perspectives, is to examine the relationship between Green management and sustainable performance and the mediating role of Green innovation. The current research is descriptive and correlational in terms of its applied purpose and data collection method. The study utilized the correlation method and employed structural equation modeling (SEM) and partial least squares (PLS) to analyze the data. Several criteria were used to evaluate the measurement model, including standardized factor loading, composite reliability (CR), average variance extracted (AVE), and divergent validity. T-values and R squares were used to evaluate the structural model, while the GOF criterion was employed for model fit assessment. Bootstrapping and variance accounted for (VAF) tests were utilized to determine the type of mediating role. Additionally, the cross-validated predictive ability test (CVPAT) index was applied to assess the model’s predictive capabilities. Results show that there is a meaningful and positive relationship between Green management and sustainable performance and Green innovation, and Green innovation plays a (partial) mediating role between Green management and sustainable performance. Based on the findings, it can be concluded that Green management and Green innovation can facilitate the improvement of organizational sustainability. Additionally, Green innovation plays a significant mediating role in the relationship between Green management and sustainable performance. These results indicate that implementing Green strategies and innovation in organizations can help improve sustainable performance and environmental management.

The increase in pollution and environmental issues, consequently raising concerns for organizations and society, has given rise to the new concept of "Green innovation". Green innovation is a subset of innovation that enhances environmental quality and optimizes resource utilization. The aim of the present research is to examine the relationship between Green innovation Strategy and Green innovation, with the mediating factors of Organizational Environmental Legitimacy and Green Organizational Identity. The current study is of a survey and correlational nature. The statistical population of the research includes 14 companies that produce hospital waste management devices. An equal number of 10 questionnaires were distributed to senior managers and production managers within these companies. Ultimately, 126 questionnaires were gathered, and hypothesis testing was conducted using the smart.pls software. The results revealed that Green organizational identity and organizational environmental legitimacy mediate the relationship between Green innovation strategy and Green innovation. Managers must endorse the role of Green organizational identity and organizational environmental legitimacy within their companies and initiate the development of a Green innovation strategy. Managers need to understand that having a strategy is not sufficient, and they should directly enhance the performance of Green innovation. They should pursue robust approaches to fostering Green organizational identity and, using it, seek to acquire organizational environmental legitimacy.